*Disclaimer: the images above are for educational purposes only. I am in no way affiliated with Forever 21 or Robinson’s Magnolia.

Last week for an assignment in our Advertising Copy Layout and Writing class, we were tasked to create 2 ads complete with a headline and body copy for a brand named Forever 21. 

The requirements were:

  • Ad #1: is an ad placed in the Philippine Daily Inquirer targeted to females.
  • Ad #2: is an ad placed in Esquire Magazine targeted to metrosexuals.

I took the extra risk and created the ad as an advertisement of a new branch of Forever 21. We had peer evaluation in class and this are the comments they gave out:

1. The message is clear and the editor exerted effort in conceptualising the ad but remember that your target is yuppies. Craftsmanship is good but tends to confuse some of the message in the background (PDI ad).

I like the message, it is really suited for the target market. I am afraid that this idea was already utilized by other brands (Esquire ad).

2. The PDI ad is simple in terms of message but creates an impact (PDI ad).

I like the straight forward attack of the ad. It really caters the metrosecual who are not willing to be ordinary (Esquire ad).

3. The ad for PDI hits most female reader of the newspaper, the message has a good implication but quite common (PDI ad).

The ad for Esquire creates a bit of confusion since it features both men and women though there is a good message (Esquire ad.)

4. Short and simple, very good but it seems like you’re only advertising one branch (PDI ad).

Catchy but it seems like you’re only advertising one branch (Esquire ad).

5. Both the ads are suitable for the target market. Simple but catchy. Message is effective in catching the attention of both women and metrosexuals.

What do you honestly think of my work? 

We’re soaring, flying.

Last September 29,2012 my best friend Carmina and I went to see Zac Efron. 

It was a really crazy night for us, the lines were long and crowded, my Instax wasn’t allowed the MOA Arena, and we waited for two hours til we were able to breathe the same air Zac Efron breathes, but all in all it was a good experience.

Thank you to my Penshoppe’s brand manager, Alex Mendoza for giving my Daddy VIP passes. (Yay, I saved Php5000)

Here are some photos of the event:

It was really a full house!

We were that cloooose to the stage!

Singing group La Diva perform to Ed Westwick and Leighton Meester’s promotional spots.

Of course they also played Ian Somerhalder’s promotional spots.

Could it get any better? One of my favorite OPM bands, Never The Strangers and Ian Somerhalder in one frame!

If you see the brand manager of Penshoppe Alex Mendoza, it only means one thing… Zac Efron is near!

See I told ya! 

Hey it’s the UP Pep Squad!

And they welcomed Zac Efron!

And the crowd goes wild!

Boy Abunda hosts the event.

Manage to “hunt” down Ace Libre of Never The Strangers (fangirl mode).

I was that close, the zoom on my camera didn’t even produce grainy shots!

Who can not fall for this adorable smile?

My mom told me when I showed her the photos that Zac always seems to look in my direction :”> ~swoons~

This reaction came when Boy Abunda asked him how he felt when he shot the New Year’s Eve scene with Vanessa Hudgens, then plays Start of Something New and everyone sang even after they cut the music.

Those arms.

Thank you Penshoppe for bring the wonderful Zac Efron to Manila.

~sorry for the late post~

Ingrid’s Shoot.

As promised, here are some photos from the photoshoot with Ingrid. I learned a lot during this shoot, One: It’s hard to be a model, I prefer being behind the lens than in front of it. Two: It’s very hard to do ninja mode in the QPav, why we aren’t allowed to utilize it I have no idea? (HELLO I PAID FOR THAT) and Three: THE WEATHER WAS ANNOYING.

She actually submitted the photo above as part of the contest.

It’s a good thing the guard or anyone in particular saw me when I laid down on the floor, HAHAHA!

Okay, after this shot, the guard spotted us and made “sita” already :|

I was actually joking around in that shot, I didn’t know she took this at all.

I dub this my souvenir shot from the photo shoot! HAHAHA!

It was Hello Kitty and flowers.

I was helping out my blockmate Ingrid for a competition she entered that was hosted by the University’s Japanese Org. 

We had to do a rush photo shoot because the scheduled date for us got moved since classes got suspended and UST was in water park mode. Thankfully, we managed to squeeze this in the following day, right before a tiring 3-9pm class. It was even more tiring since I had Tomsilog at 8am, to which I didn’t wake up to (HAHAHA!)

The theme was as I mentioned in the title, Japanese Street Fashion. 

Here’s a sneak peek at one of the photos courtesy of Ingrid ;)

p.s. You can read all about Ingrid’s experience shooting this here.

themall.ph visits UST Tiger Radio!

Last July 26,2012, themall.ph visit UST Tiger Radio during Tomsilog, my show with Caitlin every Tuesdays and Thursdays at 8am. 

It was only befitting that our topic was about FASHION! *thank you to my wonderful Executive Producer, Stephen, for thinking of such topic and for providing an equally awesome playlist.*

Our guests from themall.ph Janey & Mark! :)

themall.ph and their ad seen throughout UST via the EdTech Center! :)

It’s Blackie from themall.ph!

We were doing a segment with Blackie that was seen throughout all UST TVs :)

Thank you so much to themall.ph for visiting UST Tiger Radio! :) We had such a good time! :)

Of course, thank you again to themall.ph for bringing this yummy cake!

OXYGEN | The World Is Our Runway: You Asked For It: The #OxygenPhFW Holiday 2012 Playlist!

oxygenfashion:

After countless requests via social media networks and people coming up to us in person, we’ve decided to hook you up with a downloadable playlist here!

This season, we wanted to add an element of roughness to counteract all the tailoring, buttoned up shirts, modest skirt lengths and “prim and…

Because the playlist was awesome, and I really like their jeans. 

052212 - Philippine Fashion Week presents The Ramp Crossings

First of all, I am very sorry for the low quality photos. As a regular of Philippine Fashion Week, I feel bad for doing this but as I only brought my trust worthy Sony digi cam since I came from school I guess the photos can be pardoned. Not too worry though my dear readers, starting tomorrow, you shall see the usual high quality runway photos that I take.

The collection was pretty simple and wearable for the public, even if this was just the first show, Philippine Fashion Week has outdone itself. Plus it was great to see my fashion friends :)