*Disclaimer: the images above are for educational purposes only. I am in no way affiliated with Forever 21 or Robinson’s Magnolia.

Last week for an assignment in our Advertising Copy Layout and Writing class, we were tasked to create 2 ads complete with a headline and body copy for a brand named Forever 21. 

The requirements were:

  • Ad #1: is an ad placed in the Philippine Daily Inquirer targeted to females.
  • Ad #2: is an ad placed in Esquire Magazine targeted to metrosexuals.

I took the extra risk and created the ad as an advertisement of a new branch of Forever 21. We had peer evaluation in class and this are the comments they gave out:

1. The message is clear and the editor exerted effort in conceptualising the ad but remember that your target is yuppies. Craftsmanship is good but tends to confuse some of the message in the background (PDI ad).

I like the message, it is really suited for the target market. I am afraid that this idea was already utilized by other brands (Esquire ad).

2. The PDI ad is simple in terms of message but creates an impact (PDI ad).

I like the straight forward attack of the ad. It really caters the metrosecual who are not willing to be ordinary (Esquire ad).

3. The ad for PDI hits most female reader of the newspaper, the message has a good implication but quite common (PDI ad).

The ad for Esquire creates a bit of confusion since it features both men and women though there is a good message (Esquire ad.)

4. Short and simple, very good but it seems like you’re only advertising one branch (PDI ad).

Catchy but it seems like you’re only advertising one branch (Esquire ad).

5. Both the ads are suitable for the target market. Simple but catchy. Message is effective in catching the attention of both women and metrosexuals.

What do you honestly think of my work? 

Forever 21

As a homage to the soon to be opening of Forever 21 in SM North, I’d like to make a fashion post about, what else, Forever 21 clothes! :D

Being a short girl, I don’t really wear jeans as often, in fact, the only time I do wear jeans is when I have to go to school when it’s not a school day. Instead, I tend to lean towards shorts and skirts. Here’s an example of my “jean-wearing self” for a school event (hype the look here!)

Yet, when I’m out and about, guess what I’m wearing…shorts!

You can hype this look here!

You can hype the look here!

You can hype the look here!


I was “scouting” Forever 21 in SM Megamall last Sunday for shorts but my eye caught something else. Anyway, the point of the shorts segment of this post is this!

As you can see on the photos above, I am currently in a “I want floral shorts and bright colored ones” phase. I don’t think I would ever get tired of trying different types of prints when it comes to clothes since I rarely get to wear them out because I wear a uniform to school.

Being a part of my school’s closed circuit television network and getting a job as one of it’s news casters introduced me to a new piece of fashion…bodycon skirts!

I used to think that it would not look good on me given that I am a really petite and small girl, but little did I know that I was wrong, dead wrong. So in line with this, I have been looking for bodycon skirts to add to my collection of two (HAHAHA!)

Browsing through the Forever 21 website gives me an easier way to spot what I want, save the photo then look for it in the store itself, and guess what I saw!

Another thing I love about Forever 21 is their dresses.

I may look tall in photos like this (hype the look here!) but I’m actually 5 feet flat. No additional inches whatsoever, but a girl can dream right? Anyway, back to the topic of dresses! Ever since Forever 21 opened back in 2012 in the Philippines, I remember that I used to buy more dresses than tops and bottoms, and that was almost on a weekly basis. With that in mind, I found some really awesome ones, usually the dainty and girly kinds that I tend to envision being worn by Dianna Agron (girl cruuuuush!)

Last but not the least, my unhealthy obsession with cardigans, jackets and the like! 

Living in a tropic country like the Philippines can be a pain especially when you see beautiful coats in the mall, but living in a classroom for 5 days a week, for 10 months, with two air condition units on full blast since 6:30am is actually a dream come true (kinda). 

As you can see, I tend to go with the knitted kinds since wool is too warm a material for Manila. I don’t know why but the knitted cardigans that I love tend to look like a grandmother owned it. I guess it’s the old soul in me.

Forever 21 has three branches as of now, SM Megamall (the flagship store) and the one in SM Makati and in SM Cebu, living in Quezon City crosses SM Makati out and of course SM Cebu, but good news good news everyone! SM North would be opening up its doors to Forever 21 in 4 days! HOORAAAAY! I don’t have to go all the way to Ortigas :D