*Disclaimer: the images above are for educational purposes only. I am in no way affiliated with Forever 21 or Robinson’s Magnolia.
Last week for an assignment in our Advertising Copy Layout and Writing class, we were tasked to create 2 ads complete with a headline and body copy for a brand named Forever 21.
The requirements were:
- Ad #1: is an ad placed in the Philippine Daily Inquirer targeted to females.
- Ad #2: is an ad placed in Esquire Magazine targeted to metrosexuals.
I took the extra risk and created the ad as an advertisement of a new branch of Forever 21. We had peer evaluation in class and this are the comments they gave out:
1. The message is clear and the editor exerted effort in conceptualising the ad but remember that your target is yuppies. Craftsmanship is good but tends to confuse some of the message in the background (PDI ad).
I like the message, it is really suited for the target market. I am afraid that this idea was already utilized by other brands (Esquire ad).
2. The PDI ad is simple in terms of message but creates an impact (PDI ad).
I like the straight forward attack of the ad. It really caters the metrosecual who are not willing to be ordinary (Esquire ad).
3. The ad for PDI hits most female reader of the newspaper, the message has a good implication but quite common (PDI ad).
The ad for Esquire creates a bit of confusion since it features both men and women though there is a good message (Esquire ad.)
4. Short and simple, very good but it seems like you’re only advertising one branch (PDI ad).
Catchy but it seems like you’re only advertising one branch (Esquire ad).
5. Both the ads are suitable for the target market. Simple but catchy. Message is effective in catching the attention of both women and metrosexuals.
What do you honestly think of my work?